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We cannot always stay in our comfort zones-We will face challenges-Kasapreko

Written by  Dec 24, 2015
The Director, Plant and Bottling at Kasapreko Group Limited (KCL) Mr. Kwabena A. Dickson, has advised business  owners to remain firm and face the challenges they confront in line of doing business. According to him the business community cannot always depend on government to create an enabling environment for them to thrive hence the need to find alternatives in doing business especially when challenges arise. Mr. Dickson said if the exchange rates go down or government gives them tax breaks or borrowing rates go down for businesses that will great yet business should not solely depend on these things but they should look how best they can grow their business on their own. Speaking in an interview with our parliament correspondent Naa Darkuah Dodoo on whether the company was affected due to the erratic power supply, Dr. Dickson said the company had made preparations to withstand any challenge that may arise and for them as a company, they were not affected by the dumsor. However he noted that the cost running their plants and generators doubles the cost of production which the consumer had to pay for. Dr. Kwabena Dickson explained the company will be grateful if the crisis are resolved but until their resolved, they have put in place measures to serve their consumers the best they can because they cannot give excuses. He said KCL is known to be an indigenous company with the aim of producing affordable and quality beverages for both the Ghanaian market and the international community. He took the opportunity to advice Ghanaians against excessive alcohol intake especially drivers. Kasapreko Company was the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce their own proprietary bespoke bottles and caps. Kasapreko was also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana – Alomo Bitters which quickly became the company’s flagship product.   The company was founded in 1989 in Nungua, a suburb of Accra in response to the growing demand for good-quality alcoholic drinks that were still within the means of the average Ghanaian.
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