The Management of Kasapreko Company Limitedhas presentedthe Energy Drink of the Year Award to the distributors of the product at a ceremony in Accra.
The product, which was introduced into the market two years ago, was adjudged the Best Energy Drink in Ghana at the 2018 Ghana Beverage Awards. The Ghana Beverage Awards instituted last year, is aimed at honouring best performing indigenous and foreign beverage companies in Ghana for their contributions to the country’s economy.
Speaking to distributors at the ceremony, Dr. Kwabena Adjei, Group Chairman of Kasapreko Company Limited recounted the journey of the company he started almost three decades ago with just five employees. He said, “We have come from humble beginnings and I know for a fact that we would not be where we are now without the help, support and loyalty of our cherished distributors.” He went on further to urge distributors to strife for business excellence and not relent on efforts to grow their businesses. He added that, “We gave continuously enjoyed a fruitful partnership with our distributors, this is something we can trace back to the very inception of the company.”
Mr. Richard Adjei, Managing Director of Kasapreko Company Limited, used the opportunity to express gratitude to the distributors for their support since the inception of the company and partly attributed the dominance of Kasapreko Company Limited and its products to the support of their distributors. In expressing his gratitude, he said, “You have believed in us and our products and even though we can say our unique Route-to-Market strategy has helped us in achieving a high market penetration, we cannot lose sight of the fact that you, our distributors are an integral part of our market dominance.”
The Director of Sales and Marketing for AwakeWater and Carbonated Soft Drinks at Kasapreko Company Limited, Mrs. Eunice Adjei Bonsu, reiterated the Company’s commitment to deepening its relationship with the distributors through constant engagements and swift resolution of issues.
It will be recalled that in June this year, Storm Energy Drink won the Marketing Campaign of the Year award at the Ghana Manufacturing Awards. The award was in recognition of a successful implementation of a full 360° marketing campaign which effectively utilized traditional, outdoor and social media platform. A key part of the 360° marketing campaign included the unveiling of Shatta Wale as a brand ambassador and the subsequent roll out of television and radio commercials featuring the dancehall artiste.
Storm Energy Drink has since its introduction on the market in 2016 has become a household name and a fan-favourite amongst consumers in and outside Ghana because of its quality and taste. With a tag line, ‘Work hard, Play hard’ the product seeks to energize Ghanaians to reach for the creativity inside them by working hard at achieving their goals.
About Kasapreko Ghana Limited
The company was established twenty eight (28) years ago to meet the growing demand for quality alcoholic drinks. The company has since grown into a multi-national company with state of the art automated factory.
Kasapreko’s vision is to produce quality drinks at affordable prices for the ordinary Ghanaian. The Company rapidly ascended to the leadership position within the Gin market with it “Kasapreko London Dry Gin”, which became the Gin of choice for consumers.
Kasapreko Company is the first of the local manufacturers to establish a modern quality control and product development laboratory and the first to introduce its own proprietary bespoke bottles and caps. Kasapreko is also responsible for the conceptualization, research, design and development of the first scientifically formulated, herbal-based alcoholic beverage in Ghana – Alomo Bitters which is now the company’s flagship product. Our unique selling preposition of producing herbal based products is derived from our rich Ghanaian heritage, differentiating Kasapreko from others. We continuously make use of research and development as well as the latest technology with local/traditional recipes in our production process.