The 2022 Valentine Day Celebration came with much excitement and joy for cherished listeners of Rainbow Radio as they were treated with special packages from the globally recognized multinational, Blue Skies Ltd.
Blue Skies Ltd., is currently represented in 7 countries (Ghana, South Africa, Egypt, Benin, Brazil, U.K, Cote d’Ivoire and Senegal), and produces freshly cut fruits, fruit juice and non-dairy ice cream for both the international and domestic market; on the international arena, the company supplies major retailers in Europe, U.K. being the primary export market. On the domestic front, Ghana represents a key market from the company fresh juice and non-dairy ice cream businesses, and is one of the biggest privately-owned employers with a staff strength of up to 3,000 employers at peak season. In the past 20 years, it has not only served customers with the freshest possible products, it has also struck excellent relationships with its customers leading to the creation of several CSV projects within the African countries where it operates, with Ghana being the biggest beneficiary.
This year, Blue Skies Ltd. engaged listeners of Rainbow FM, one of few stations in Ghana with an international listenership, by giving away several of its products as a reward for responding correctly to questions about Blue Skies posed during the Away Bus show (hosted by DJ Slash) and the mid-morning show (hosted by Sokoohrmaa Kukua).
Loyal listeners who follow the radio programs had the opportunity to learn much about Blue Skies history, product portfolio and other distinguishing details about the multinational.
In the midst of fun and excitement, the two show hosts engaged the listeners in a question and answer segment to test their knowledge of Blue Skies; winners were consequently treated to several gifts ranging from the company’s products to smoothies made with blue skies juice and ice cream at the Blue Vanilla Bar. Indeed, winners were full of praise for the partnership between Rainbow and Blue Skies, and called for even more collaboration in the future.
General Manager of Rainbow Radio Mr. Selasi Koku Edinam expressed gratitude to the company for supporting the Valentine Radio activation, while the Commercial Manager of Blue Skies, Godwyn Manful, also thanked the station for making its platform available for the company to reach some of its cherished customers during this year’s Valentine celebrations.
Mr. Edinam also commended the company for living up their mission “to build together a profitable enterprise where people respect each other, care for the environment and inspire a legacy for the future”; he remained hopeful that the two companies would build stronger relationship together in the future.
Blue Skies Ltd. continues to align itself to the Sustainable Development Goals, specifically to those concerning Zero Poverty, Zero Biodiversity Loss, Zero Waste, and Zero Emissions.
They measure and report on their progress; according to the company’s annual report, in 2020, Blue Skies increased water efficiency by 2%, employed 4000 people across 8 countries, and made 80% of its packaging with over 30% recycled content. It did all of this while generating £103M (~$143M) in gross sales.
By: Rainbowradioonline.com/Ghana
