As part of the father’s day celebration on June 19, the plush Accra City hotel held a special lunch buffet to celebrate fathers.
The event provided the opportunity for everyone to celebrate their fathers and father figures.
The day was used to celebrate fatherhood and male parenting.
The event dubbed ‘My Father, My Hero’ was held in collaboration with the international radio station, Rainbow Radio 87.5Fm.
The premium four-star facility and International Standards Organisation (ISO) certified property put together the ‘Father’s Day Special Buffet’ with discounts for groups, and a welcome drink, among other freebies, meant purposely to delight fathers.
Yaw Mamphey, the Marketing Manager for the hotel in his submission noted that fathers play a pivotal role in the lives of their families hence the need to celebrate them.
He alluded to the fact that as part of their Corporate Social Responsibility (CRS) the hotel wanted to show appreciation to those who patronized their hotel and new patrons who were there for the first time with the special package and discount.
He described the collaboration with Rainbow Radio as a successful one adding that, with this first collaboration, the marriage between Rainbow Radio and Accra City Hotel had come to stay because they delivered the numbers as expected.
He said the management of the hotel was extremely happy and looking forward to collaborating with the station on other projects.
He added that the hotel is second to none since it provides the best service and a top-notch guest experience when it comes to service delivery.
He encouraged everyone to always choose Accra City Hotel if they want the best since the facility is determined to maintain its top-notch service.
He also mentioned that over 200 patrons were treated to Blue Skies’ natural fruit juice and ice cream as a complement to the meals.
He said the hotel has identified the challenges, and the successes chalked and are prepared to build on them for a much bigger and better event next year.
Patrons who participated in the celebration gave positive feedback.
According to them, the hotel received them well and treated them to good music, food, and drinks at a discount.
General Manager of Rainbow Radio Mr. Selase Edinam said management was of the view that credence was not given to fathers in the society.
He said as part of efforts to change that narrative and let the world know the importance of father figures, the station developed a campaign to drive home the message dubbed ‘My Father, My Hero’.
He indicated that the station was aware there were like-minded people in the corporate world that shared in the vision.
He said that some companies responded to our clarion call and came on board and such companies that came on board include Accra City Hotel. They gave us the venue for the event, and fed the staff and our team that came to the event. By so doing, we advertised the venue and brand for others to come and experience what the hotel had to offer.
Blue Skies also came on board by giving us enough natural fruit juice and ice cream to refresh all those that responded to our call at the event grounds.
Door Masters was also part of the sponsors by giving us some products.
Other companies gave us branded products and they included Woodin who gave us fabrics; Blue Band who gave us branded products, for our listeners who participated in the on-air activation.
The rest are Aqua Blue Natural Mineral Water, Ocean Spray, Be Kind, distributors of waterproof mobile cases, and Archers Media Institute which provided a 50% scholarship to fathers who applied on behalf of their wards who planned on studying journalism, marketing, advertising, and other communication-related courses in the school.
According to him, the station chose Accra City Hotel for the event because the station was looking for a place to take the discussion off the studio and set the discussion at the venue where people will sit and discuss the role of fathers in the home and society at large.
He posited that some respondents who shared their views recounted their bitter memories of how their fathers treated them whereas several others also admitted that their fathers were there for them.
“The reason why people don’t see the importance of fathers is some mothers hijack the responsibilities of fathers. Sometimes the fasteners will give them schools to go to and pay but the children don’t know that it was the fathers who paid the fees. That is the narrative we want to change for us to be partners in developing the home.”