Ing. Kwabena Agyei Agyepong, an aspiring presidential candidate for the New Patriotic Party (NPP), has emphasised the critical need for a new communication strategy to regain the trust of the Ghanaian populace.
He asserted that the party’s communication during the 2024 general election campaign was characterised by remarks that alienated and angered Ghanaians.
According to Ing. Agyepong, despite his multiple attempts to engage with the party’s communication team to address these issues, he was unsuccessful in bringing them together.
“We must win back the confidence of the Ghanaian people,” Agyepong stated. “We need to re-engage our own supporters who chose not to vote, as well as the broader Ghanaian electorate. If we can achieve this, I do not believe the NDC can defeat us in the 2028 elections.”
Kwabena Agyei Agyepong urged the NPP to demonstrate respect for the Ghanaian people and to avoid taking their support for granted. “If we respect the Ghanaian people, they will undoubtedly grant us their mandate,” he said. “Our commentary and remarks during the 2024 general elections contained disturbing content. I was deeply concerned by some of our campaign statements. To win someone’s heart and mind, you must not simply say what you want; you must convince them with a clear, compelling message that builds their confidence in you.”
He acknowledged that the country faced significant challenges under the NPP’s governance and suggested that communicators should have admitted these issues and assured the public that the government was actively working to resolve them.
He attributed the NPP’s electoral defeat to a failure to craft an assuring message that resonated with voters, particularly in light of the debt exchange program and other economic difficulties. “While the decision to implement the debt exchange program was necessary, the way we communicated it to the public was far from ideal,” he noted.
Speaking in an interview on Frontline on Rainbow Radio 87.5FM, he advised politicians to avoid all forms of extravagance, especially while in office, as such behavior easily angers Ghanaians and fosters the perception that politicians live at the expense of ordinary citizens.
By: Rainbowradioonline.com/Ghana