MTN Ghana, NYA lauches 21 Days of Y’ello Care Challenge

CEO of MTN Mr. Selorm Adadevoh
CEO of MTN Mr. Selorm Adadevoh

A Short Term Skills Training Programme by MTN Foundation in partnership with National Youth Authority and the Pharmacy Council has been today (Monday) 3rd June, 2019 at the MTN Head-Office off Independence Avenue, Ridge.


The official opening ceremony of a staff centered project with the theme “Creating A Brighter Future For Our Youth” aimed at giving back to the community/stakeholders.


By training a section of the youth populace in modules such as Make Up Wig Up, introduction to Digital Marketing, cosmetology, bead making and entrepreneurship.


The MTN’s 21 Days of Y’ello Care is an annual staff volunteering programme that runs across the MTN GROUP from 1st to 21st June.


It was instituted 12 years ago and has grown to become one of the key and exciting activities on the MTN Calendar whereby it gives MTN staff and opportunity to volunteer their service by working in the communities to make lives better through the projects implemented.

In his remarks at the launch this morning at the MTN House, the Chief Executive Officer of MTN Ghana Selorm Adadevoh indicated that Ghana has a young age structure, with approximately 57% of the population under the age of 25 years.

In his view, the youth are the greatest assets any nation has.


He bemoaned the rate of unemployment and said the MTN Foundation was worried at the rate of unemployment in the country.

Mr. Emmanuel Sin-nyet Asigri

Making reference to a recent report on unemployment he said the unemployment rate in Ghana is expected to be 2.00 percent by the end of this quarter, according toTrading Economics global macro models and analysts expectations. In the long-term, the Ghana Unemployment Rate is projected to trend around 2.70 percent in 2020.


Mr. Selorm Adadevoh concluded by thanking all MTNers for their contribution to the success of Y’ello Care over the years and it major Partner National Youth Authority.


The Chief executive Officer of the National Youth Authority (CEO) of NYA, Mr. Emmanuel Sin-nyet Asigri also on his part commended MTN Ghana for this Y’ello Care initiative to help empower the youth to gain employment for themselves.


All of MTNs 1820 staff whether permanent, contract or third party staff are expected to take a minimum of three hours off within the 21 day period to do voluntary work. The volunteering work involves all levels of staff including Executives and the CEO.


The 21 Days of Y’ello Care Challenge is an annual employee volunteering initiative launched by MTN Group in 2007 to encourage MTN staff to commit their time and resources to community service for 21 days in June.

The “21 Days of Y’ello Care” is a competition amongst MTN operations worldwide to ascertain the highest number of staff involved in volunteerism and initiating projects with remarkable impact.

The country with the highest staff participation and the most impactful project wins the prize money of $100,000 which is expected to be reinvested in community projects.

Since its inception, MTN Ghana has won the 2008 WECA Regional Awards and the overall Y’ello Care Challenge for 2010 and 2011. MTN Ghana also won the Y’ello Care ICT Project for 2013 and Y’ello Care Innovation Project award for 2014.

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