A brands and IT expert, Scofray Nana Yaw has called for the immediate resignation of all members constituting the Ghana Beyond Aid Committee the for the photo it used for the cover page of the strategy document.
Speaking in an interview with Nyankonton Mu Nsem on Rainbow Radio 87.5Fm, the expert said the apology was not enough considering the embarrassment and unprofessional work done.
The Ghana Beyond Aid Committee has apologised for the photo it used for the cover page of the strategy document.
The committee in a statement said the photo “emanates from Kenya.”
“The Committee apologises unreservedly to the President and the nation for this error, and takes full responsibility for it,” Dr. Eric Yeboah, secretary to the committee wrote.
The committee also disclosed in the statement that it will replace the photo before bulk copies are printed for widespread circulation.
But Mr. Yeboah says the apology should not be the only remedy but the resignation of the entire committee should the next thing to do.
He believes when people err and apologise, they should also be made to resign from their position.
He said, ‘’If you want people to take you serious then you have to be bold and resign from your position after apologising for the blunder. This is termed as managing of the brand blunder. When you do this, people will treat you with respect.’’
He further slammed the committee for blaming the designer for the blunder and said, ‘’we are a joke in this country. You are still holding on to your job after this blunder and blaming the designer. They are a joke and not serious.’’
Scofray Nana Yaw said the use of the Kenyan photo showed that we lacked self-confidence and did not value what we have in Ghana.
He appealed to the president to with immediate effect dissolve the committee for the blunder to serve as a deterrent to other appointees.
President Nana Akufo-Addo launched the document on May Day 2019.
The charter is expected to present the meaning, purpose and the calendar of implementation that will allow Ghana to reach the goal of developing the country, not through dependence on aid from development partners, but through available natural resources.
Speaking at this year’s May Day celebrations at the Independence Square, the President expressed his appreciation to the Ghana Beyond Aid Committee for the good work done, holding up the document to the thousands of workers marking this year’s May Day celebrations at the Black Star Square, Wednesday.
He said “Ghana Beyond Aid is setting our nation on an irreversible pathway of development. With the blessing of the Almighty and our collective effort, we will march boldly from poverty to prosperity so that we can create the Ghana our forefathers envisaged…”
A Committee Chaired by Senior Minister, Yaw Osafo-Maafo, drew the charter.
The Committee was made up of persons from varying sectors of the governance structure, including the Minister for Finance, Ken Ofori-Atta; Minister for Employment and Labour Relations, Ignatius Baffour Awuah; Minister for Planning, Prof. Gyan Baffour; and the Minister for Local Government and Rural Development, Hajia Alima Mahama.
The rest were drawn from the Trades Union Congress, the Private Enterprise Foundation, the Ghana National Association of Teachers, as well as the Association of Ghana industries.