AirtelTigo, one of the top telecommunication networks, has officially changed its brand name to AT.
The change of name is effective today, Thursday, June 22, 2023.
The name change will affect all AT Money, AT Business, AT Premier, and AT Insurance sub-brands.
AT will also be used in all future communications, marketing materials, and branding efforts. All trade materials referencing AirtelTigo will be updated to reflect the new brand, AT, while the brand colours will remain unchanged.
Leo Skarlatos, Chief Executive Officer of AirtelTigo, spoke at a round table discussion.
“AT is a bold and strategic move aimed at reflecting our brand promise of simplicity making it easier for our customers to identify and engage with us. Our stakeholders should note that this change is only applicable to the brand name and logo, and will not impact our management structure, products, or services.”
“We will continue to offer the same innovative services that our customers have come to know and trust, with an enhanced focus on user experience and customer satisfaction”.
“We believe that this name change will only serve to strengthen our brand identity and represents our dedication to growth and simplicity,” Mr. Skarlatos added.