President John Dramani Mahama has highlighted some key initiatives he will roll out for the tourism, culture, and creative arts sectors.
He remarked these sectors remain vital cornerstones of our national development strategy, playing a significant role in job creation, cultural exchange, and economic growth.
The president acknowledged that the ministry had, over the years, launched transformative initiatives to position Ghana as a premier global destination.
“These initiatives aim to harness the country’s rich cultural heritage, natural beauty, and dynamic creative sector.”
His administration he noted will launch the ‘THE BLACK STAR EXPERIENCE,’ which aims to establish Ghana as the gateway to Africa for the global diaspora.
The initiative will feature thoughtfully curated cultural, historical, and creative arts experiences in collaboration with the private sector, diplomatic missions, ministries, departments, and agencies,’ he announced on Thursday, February 27, 2025, when he delivered his first State of the Nation Address (SONA) as President for his second term.
He said, “Our aim is to position the Black Star Experience as a uniquely Ghanaian tourism brand. The Pan African Month will be a part of the Black Star Experience.
It will include street carnivals, film week, a fashion festival, a food fair, theatrical and drama performances, concert party competitions, and monthly domestic tourism destinations.”
He continues, “We will strategically promote Meetings, Incentives, Conferences, and Exhibitions (MICE) tourism to diversify our tourism offerings.
Ghana’s peaceful and democratic environment positions us as an attractive hub for international summits, business conventions, and high-profile gatherings.”
He underscored the need for the country to “capitalise on this unique advantage to maximise our benefits and strengthen our reputation as the centre of the world.”.
By: Rainbowradioonline.com/Ghana
