Let’s Travel and Tour, in partnership with Achimota Hospital, organized a free breast screening exercise on Friday, October 17, 2025, in observance of Breast Cancer Awareness Month.
The event took place on the travel company’s premises.
Mr. Prince Dwomoh, Chief Executive Officer of Let’s Travel and Tour, spoke to Rainbow Radio, stressing the critical role of screening and early detection in combating the disease.
He framed the initiative as part of the company’s Corporate Social Responsibility (CSR), aimed at promoting health and saving lives through timely diagnosis and treatment.
“We believe strongly that breast cancer is a major health concern, especially for women. It has claimed the lives of several women because they did not seek early treatment,” Mr. Dwomoh stated. “Early detection by medical professionals is essential for initiating treatment. Breast cancer is not necessarily a death sentence, but delays in seeking early treatment can create far more significant problems and lead to death.”
He encouraged the public, particularly women, to participate regularly in screening exercises. He urged them to avoid relying solely on prayer camps, noting that such reliance can often worsen medical conditions.
Mr. Dwomoh also tied the health initiative to business principles: “We believe that good health promotes wealth. As a business, we are encouraged to promote good health because without it, we will not have people doing business with us. This screening is important to establish a positive relationship with our community while also promoting good health, especially among women.”
He further stressed the importance of timely intervention: “I am encouraging the public, especially women, not to be afraid. Even if a problem is detected with the breast, treatment will help in prueventing any casualty. To those who discriminate against persons with breast cancer, let’s rather support them than discriminate against them.”
Madam Vera Avenyo, Head of Public Health at Achimota Hospital, reported that several individuals who underwent screening were found to have sores and other previously untreated conditions around their breasts.
She strongly emphasised the significance of regular screening to facilitate timely detection and treatment, stating that the hospital views the exercise as crucial for offering the public an opportunity to screen their breasts. “Early detection, as we have consistently promoted, is crucial to eradicating breast cancer and reducing the number of deaths recorded annually.”
Madam Avenyo actively dispelled the misconception that breast cancer is caused by spiritual attacks or witchcraft.
“There are misconceptions about breast cancer. Some perceive it as a condition caused through spiritual attacks, but that is false. That is why those who go to prayer camps are to take note. The best place to seek care is the hospital or any professional accredited health facility to be treated,” she advised.
She also provided a gender breakdown, noting that while men can also contract the disease, the percentage of breast cancer among women is around 33.6\%, compared to 1\% to 2\% for men. “It is important that more women are encouraged to screen. We do not, however, rule out the need for men to also screen,” she added.
Additionally, she clarified a persistent myth: “For those who claim women allowing men to suck their breasts can prevent cancer is false. We rather encourage lactating mothers to allow their babies to breastfeed regularly as expected, since that has been proven to be one of the ways in preventing breast cancer.”
Participants Encourage Others to Screen
Participants in the exercise shared positive feedback about the screening process. Some admitted that it was their first time having their breasts screened.
They encouraged other women in the community to take part in future screening events.
By: Rainbowradioonline.com/Ghana
