Celebrated multiple award-winning record producer Da Hammer has stated that becoming a celebrity in Ghana today has become cheap.
Da Hammer said the industry, today, is full of noise with several destructions.
He told the host of Rainbow Entertainment DJ Slash that the destructions of people who are now describing themselves as celebrities.
He was worried that people could pay bloggers to publish stories about them just to be popular.
”Now people don’t earn that title. People are paying bloggers to create a profile for them. They do this so people could see them as celebrities”.
Da Hammer indicated that when he sees such things, it disgusts him.
He said he does not pay attention to these unnecessary things in the industry.