Chris Tsormanah, an entertainment critic, has taken a swipe at self-acclaimed dancehall king, Shatta Wale for failing to utilize his global collaboration with Grammy award-winning musician Beyonce.
Mr. Tsormanah wondered why Shatta Wale has not used the opportunity to his advantage, just like his counterparts in Nigeria.
He argued that musicians such as Wizkid and Burna Boy have both chalked greater success by taking advantage of their collaboration with Beyonce through ambassadorial deals, and hit global songs whereas Ghana’s situation is nothing to write home about.
Beyoncé in 2020 released the music video for her song “Already” featuring Shatta Wale and Major Lazer.
The video which was shot in multiple locations across the world featured Shatta Wale.
Ghanaians commended Shatta Wale for the collaboration and described it as a great piece of work.
But Chris Tsormanah says the musician has failed to take advantage of the collaboration.
”For instance, check the activities of Wizkid or Burna Boy within the past 4 years and you would realised their works on ‘Lion King’ have been overshadowed by some other feats they’ve attained.
However, Ghanaian’s bite of the ‘Lion King’ is a different story. It seems the entire industry is so fixated on that single feature to the extent that we don’t want to push the envelope any longer. Are we that self-satisfied?”
He stated ”These musicians have moved past their features on ‘Lion King’ and advanced the establishment of their own individual brands internationally. From releasing global smash hits, selling big auditoriums/arenas and getting recognitions at the Grammy/Brit/BET/Billboard awards.”
Read the full statement below
THE LION KING by Beyonce featured other African musicians – Wizkid, Burna Boy, Yemi Alade, Tekno, Mr Eazi, Tiwa Savage, Niniola & Co.
These musicians have moved past their features on ‘Lion King’ and advanced establishment of their own individual brands internationally. From releasing global smash hits, selling big auditoriums/arenas and getting recognitions at the Grammy/Brit/BET/Billboard awards.
For instance, check the activities of Wizkid or Burna Boy within the past 4 years and you would realised their works on ‘Lion King’ have been overshadowed by some other feats they’ve attained.
However, Ghanaian’s bite of the ‘Lion King’ is a different story. It seems the entire industry is so fixated on that single feature to the extent that we don’t want to push the envelope any longer. Are we that self-satisfied?
No doubt! So far Beyonce remains the biggest artiste to have a joint with a Ghanaian, and should Beyonce have any new project with a Ghanaian we would still make noise about it. But that doesn’t mean our pride and ambition should be stagnated within the confines of ‘Lion King’.
There’s a thing line between small wins and mediocrity so let’s celebrate appropriately.
By: Rainbowradioonline.com/Ghana
