Threads, a new app rivalling Twitter, was launched on Wednesday, July 5, 2023.
Meta CEO Mark Zuckerberg revealed that over 10 million people subscribed to the app within a few hours of its launch.
Meta, the parent company of Facebook and Instagram, created Threads.
Through its integration with Instagram, the new social media app allows users to share text posts of up to 500 characters, as well as videos, links, and images.
Threads users can log in using their Instagram accounts and connect with friends and influencers who share similar interests.
Users under the age of 18 in the UK will be automatically set to a private profile upon joining.
The app’s feed includes content from followed individuals as well as recommendations from creators users may not have discovered yet.
Posts on Threads can be shared on users’ Instagram stories and other platforms via links. Users have control over who can mention and reply to their posts.
Additionally, the app provides filters to block replies containing specific words, the ability to unfollow, block, restrict, and report other users, and automatically applies Instagram’s safety guidelines.
According to the developers, it’s easy to get started with Threads: simply use your Instagram account to log in.
Your Instagram username and verification will carry over, with the option to customize your profile specifically for Threads.
You can choose to follow the same accounts you do on Instagram, and find more people who care about the same things you do. The core accessibility features available on Instagram today, such as screen reader support and AI-generated image descriptions, are also enabled on Threads.
The app was built with tools to enable positive, productive conversations.
”You can control who can mention you or reply to you within Threads. Like on Instagram, you can add hidden words to filter out replies to your threads that contain specific words. You can unfollow, block, restrict or report a profile on Threads by tapping the three-dot menu, and any accounts you’ve blocked on Instagram will automatically be blocked on Threads,” the CEO said.