Mr. Emmanuel Alex Nti, a political analyst, believes that winning an election has moved beyond the days when politicians shared commodities with voters in the hopes of gaining power.
The analyst posits that Ghanaian voters have become more sophisticated and expect political parties to deliver policies before they vote for them.
In view of this, he has advised political parties to invest in scientific research and initiate policies that will convince Ghanaian voters to vote for them.
Speaking in an interview on Nyankonton Mu Nsem on Rainbow Radio 87.5FM, Mr. Alex Nti said that political parties and politicians seeking political power ought to take voters seriously.
He asserted that “winning elections is no longer the old approach where politicians share ‘bentua’, pepper, and other items just to win power. If you want someone to vote for you today, you need policies and not sharing ‘bentua’, pepper or other items with the hope of winning”.
He said this in answer to a question about how the National Democratic Congress (NDC)’s newly selected campaign team will efficiently run the party’s campaign and win the projected victory on December 7, 2024.
He first commended the party for the team it has selected as its campaign team.
When asked what the team could do to achieve results, he advised them to employ technology in their activities before, during, and after the general elections.
“I expect the NDC campaign team to delve a lot into technology in their activities. They should engage a lot in scientific research. I know the NDC is research-driven, but every activity they embark on should be based on informed decisions through scientific research and technology. They should not take things for granted; otherwise, they will lose the elections.
The utility dynamics of elections are changing, and if you do not perform scientific research to grasp the new dynamics in our electoral processes, you will fail at your job. When I talk about utilities, I’m referring to the topics and activities that influence Ghanaians’ voting habits. They should undertake study to learn what the voters desire and avoid making assumptions.”
By: Rainbowradioonline.com/Ghana
