The Ghana Football Association has officially released the mascot for the Ghana Women’s Football Strategy.
According to the GFA, the mascot — ‘Asantewaa the fearless’ — symbolises “inclusiveness and product diversity.”
The mascot’s official presentation comes after the three-year women’s football strategic programme was started in July 2023.
The programme is part of an effort to solve some of the issues that have arisen in the women’s game.
Marketing, sponsorship, education, grassroots and league growth, and talent discovery will all be part of the approach.
The GFA added the unveiling of the mascot serves as another step towards achieving its target.
Speaking to journalists, Ama Brobey Williams one of the brains behind the Ghana Women’s Football Strategy who also serves as the Head of Women’s Football Development at the FA said: “The women’s football strategy is a requirement by FIFA so it is mandated that we have a strategy which is for four years,” she said: “It is a clear pathway in the development of the game focusing on key areas. There is more to football than the national teams.
“Fixing the fundamentals is very important. We have put in a lot of work and now we have a seat on the GFA EXCO for women.”